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Not Just My Good Karma - Sandya Salgado

It is persuasive, allusive and contagious. It is strategic, proactive and calibrating. Tracking the true pulse of the readers, she fervently narrates her story addressing the phases of a life well-planned, well-managed and well-pursued. There are pinnacles, plateaus and cliffs with sharp ridges and valleys intertwined by never ending chaos of the work-life struggle. Yet, sensationally subjugated with utmost commitment and love while enjoying the life-&-passion cocktails.

It is a narrative that celebrates the artistry of idea-making and the arduous, yet sense-making stimulation of knowledge sharing among people. It elaborates the painstaking efforts taken to grasp the insights of human behaviour to reach success in making business. It is a book that discusses the subtle art of winning hearts and making right choices when it is necessary. Further, the norms can be broken and stigmas can be eradicated. With three decades of experience in advertising, and contributing to different fields afterwards, the narrator herself proves, that the journey thus far cannot be just her good karma.


In a nutshell, it is a memoir that splendidly describes a life made “her way” irrespective of all odds and eccentricities that could possibly be imagined. Thus, making it worthy of your precious time.

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